Turning bad reviews into good marketing
- Oct 20, 2009
- by Andrew Mackay
- Book Reviews, Engaging Culture, Humor, Marketing
- No Comments »
Apparently, everybody hates Brad Meltzer’s new book entitled Book of Lies.
So what can you do when all the big names in book reviews pan your book?
Well, you could wallow in shame and decide to never write again…
Or, you could enlist your little league team and some senior citizens at the local nursing home to make a hilarious spoof video out of it.
Enjoy!


