Today Bethany Press and Anchor Distributors launched OnDemandplus. Why is this important?

Well, there used to be multiple barriers that made self-publishing less desirable to authors. Some of the largest of those barriers included the following:

1. Affordable industry quality covers and editing

2. Upfront costs for development and production

3. Multi-channel distribution to retailers

4. Effective sales/marketing representation to retailers

In the consumer driven publishing world it’s about being in the right place at the right time, and royalty publishers traditionally gave authors a better chance of seeing this magic moment happen.

In a word, royalty publishers provided “access” for authors through placement on store shelves and through sales/marketing exposure. If readers can’t access an author’s content, then no sale happens. Pretty simple right? But today, readers need to be able to access a book through their preferred provider which is increasingly online and in their preferred format, which is increasingly eBook, or a sale is missed. Unfortunately for self-published authors, this need for broad placement and multi-format access has been the exclusive realm of large publishers from which self-published authors have been excluded.

Until now…

OnDemandplus was created to tear down most of these barriers, and to give Christian self-published authors access to

1. Quality covers and edits through the industry professionals at Believerspress.com

2. Multiple content formats

3. Multi-channel retail opportunities

OnDemandplus Overview

This leaves one last hurdle self-published authors to conquer…effective sales representation to retailers; and I have some ideas….

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