Retail has long been a challenge for self-publishing authors. Local stores may or may not be willing to work directly with an author on carrying a book. You can make their lives easier by using a distributor they already purchase from (and know and trust), but even then, getting them excited about your book may be a challenge.

Maybe it’s time we stopped to ask ourselves if we are excited about their businesses. As Christian authors, we’re accustomed to viewing our work as ministry. Do we see our local Christian bookstores that way too? If not, it might be time for us to re-evaluate how we look at them.

It’s so easy to roll into your local bookstore and talk with them about your book. But do you already buy books there? Do they know you (or at least recognize you a little bit)? Are you praying for them?

I haven’t met many people who are in writing, publishing, or book sales in the Christian market for the money. What if we started to celebrate each other? What if we started to love each other and pray for each other? What a great opportunity to work together for our Savior! After all, He is the real reason we do these things.