Well, it looks like the fine folks at Christian Book Expo let the cat out of the bag:

BelieversPress makes announcement that they will be launching at CBE – get a sneak peak here: www.believerspress.com

We’re not quite ready for you to start using the site yet, but we’d love for you to join our community of Christian authors and publishers in the meantime. We’ll let you know when we’re open for business!