In its essence, your brand is your story. To the extent that your story is unique, compelling, memorable and ultimately fulfills a need or want, you will solidify a position of value and goodwill in the minds of those you encounter.  Why is this important? When your story inspires those around you, opportunities arise.  Opportunities to influence, to lead others and to change the world. If you have little interest in connecting with and impacting the lives of others in profound ways, your chances to leave your mark on this world are greatly diminished.

When you write a book, you are delivering a message . . . a story. The potential for influence is enormous. Book covers help sell a message as good as a nametag sells the individual wearing it. The ultimate value is what’s inside. The content. The words on the page or the person behind the name.

How do we evaluate content?

How do we evaluate our personal brand?

And how do we cultivate both?