The BelieversPress blog features Q & A sessions with the experts we work with, answering questions that you’ve asked. Have a question? Send it to info@believerspress.com and we’ll get you an answer! You asked:

“I’ve written a nonfiction proposal. What can I do to stand out from the crowd?”

A unique benefit of writing nonfiction is that in most cases you need not write the entire manuscript before submitting a proposal to agents and publishers. However, keep in mind that writing the proposal may be just as difficult! A quality nonfiction proposal focuses on selling yourself and your idea. Like a successful advertisement, the nonfiction proposal should highlight your “product” in such as way as to leave a lasting impression on the reader. There are numerous guidelines available that will walk you through the physical proposal (cover letter, summary, table of contents, etc.). If you need help with that step, here are a few links to help you get started:  http://pages.prodigy.net/jimcypher/proposal.htm; http://www.ehow.com/how_2085531_write-non-fiction-book-proposal.html. (Editor’s note: Mary DeMuth has a great Nonfiction Book Proposal Tutorial eBook available for $25.) What you may not find on the web are the specific elements an editor and agent are hoping to see when they open up your proposal. In my years as an acquisitions editor, I saw my share of the good, the bad, and the don’t-even-open. Here are some insider tips on how to keep yours in the good—if not excellent—category. First step? Take off your writer’s hat and put on your marketing hat. Second step? Concentrate on including these three keys in your proposal: 1) Subject: You may have a great idea, but if it is not timely and unique, you may not have a book.

a) Your idea needs to be timely. Have there been frequent news articles written on this topic? Have you written a magazine or newspaper article on the subject? Is it a cultural shift, a hot social issue, a current felt-need among a specific age group, or a topic the church is just beginning to address? If so, include one or two news pieces (particularly any you have written) as examples of the timeliness of your topic.

b) Your book needs to be unique. Are there a number of bestselling books on this topic, but yours takes a distinctive approach that will allow it to stand out from the market? Does your personal experience or career give you special insight into this subject? If you were writing the back cover copy of your book, how would you sell this idea as a unique approach with specific take-away value for the reader?

2) Platform: Your qualifications and current audience are often what makes or breaks a book deal.

a) What are your qualifications for tackling this topic? I’m not referring to a degree from an elite college—nice, but it won’t get you a book deal. More crucial is what you are doing now to advance your ideas. Have you written a number of articles on this topic? Do you teach extensively on this (or a similar) subject in your workplace, church, or community? Do you have a website, a popular blog? In today’s market, publishers want an author who comes with a history of successful self-promotion—trust me, those are the writers who get a book deal.

b) What audience have you already gathered? If you maintain a website, how many hits has it received? Do you regularly blog on this topic? How many followers do you have? If you have written articles on the topic, what kind of response did the magazine receive following its publication? How many people typically attend your teaching seminars? Include specific numbers. Remember, if your book proposal entices the acquisitions editor, he or she then has to “sell” it to the editorial board. Make the editor’s job easy by including details about the platform you have already established.

3) Market: Your book’s category and competition are critical to its success.

a) Into what category will your book be shelved? You may feel your book is unique and better than other books in the marketplace, but the fact is your book will sit on the shelf alongside similar books. Know the specific category, do your homework, and don’t be afraid to address it in your proposal.

b) What competition will your book face? I’ve known authors who hoped that by not mentioning the competition, they could trick the editor into thinking the market was wide open on their topic. Not going to happen. Know the competition, and detail how your book is better. You may want to list the top three books in the category along with their sales numbers or bestseller standing. Remember, the editor may have acquired one of those successful titles: tell him or her why yours is exceptional, why it is a good follow-up in the wake of that other book, and/or why your book will appeal to a broader audience.

Beyond just selling a good idea, your book proposal needs to address the timeliness and uniqueness of the subject, your established platform, and the current temperature of the market. Touch on those three keys in your cover letter, and follow with more specific details on the ensuing pages. The result? A top-notch proposal guaranteed to stand out from the crowd.