One of the key steps in creating a marketing plan is figuring out your primary audience. Once you’ve done that (and that’s a subject for another post!), here are some key questions to answer as you work towards developing a marketing plan.

Once you’ve defined who your target market is, you can start to develop a plan. Research:

- What are they reading?

- What are their other interests?

- Where are they most likely to buy a book?

- Who do they listen to when it comes to book recommendations?

- Are they already gathered somewhere online? Where?

- What magazines / newspapers / resources do they regularly consume?

- If you could secure one endorsement, who have the most impact?

- If you could advertise in only one place, what would be most successful?

If you can answer these questions, you’ll be well on your way to formulating a marketing plan.