Archive for the ‘Humor’ Category

Turning bad reviews into good marketing

October 20th, 2009 by Nick Ciske

Apparently, everybody hates Brad Meltzer’s new book entitled Book of Lies.
So what can you do when all the big names in book reviews pan your book?

Well, you could wallow in shame and decide to never write again…

Or, you could enlist your little league team and some senior citizens at the local nursing home to make a hilarious spoof video out of it.

Enjoy!

Subject: Our Marketing Plan

October 14th, 2009 by Nick Ciske

Ellis Weiner posted a rousing satire of the shrinking promotional departments (and budgets) of many traditional publishers and their increasing reliance on authors to do more and more marketing for their own books.

Hi, Ellis—

Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books. First, let me say that I absolutely love “Clancy the Doofus Beagle: A Love Story” and have some excellent ideas for promotion.

To start: Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only Christopher is left. I’ll be out of the office from tomorrow until Monday, but when I get back I’ll ask him if he spoke to you. We use CopyBuoy via Hoster Broaster, because it streams really easily into a Plaxo/LinkedIn yak-fest meld. When you register, click “Endless,” and under “Contacts” just list everyone you’ve ever met. It would be great if you could post at least six hundred words every day until further notice.

Continue Reading Subject: Our Marketing Plan at The New Yorker.

Avoiding Commonly Misused Words in Your Writing

September 18th, 2009 by Nick Ciske

Brian Clark at CopyBlogger compiled a list of 27 commonly misused words and how to use them correctly.

Poor grammar and misused words are one of the main criticisms of amateurishly published books. With this list, some diligence, and the help of a good editor, you can stand out from the crowd of poorly written/edited books in the market.

You keep using that word. I do not think it means what you think it means. ~Inigo Montoya, The Princess Bride

It may be inconceivable for you to misuse a word, but a quick look around the web reveals plenty of people doing it. And it’s all too easy when we hear or see others use words incorrectly and parrot them without knowing it’s wrong.

So let’s take a look at 27 commonly misused words. Some are common mistakes that can cost you when trying to keep a reader’s attention. Others are more obscure and just interesting to know.

Adverse / Averse

Adverse means unfavorable. Averse means reluctant.

Afterwards

Afterwards is wrong in American English. It’s afterward.

Complement / Compliment

I see this one all the time. Complement is something that adds to or supplements something else. Compliment is something nice someone says about you.

Criteria

Criteria is plural, and the singular form is criterion. If someone tells you they have only one criteria, you can quickly interject and offer that it be they get a clue.

Farther / Further

Farther is talking about a physical distance.

“How much farther is Disney World, Daddy?”

Further is talking about an extension of time or degree.

“Take your business further by reading Copyblogger.”

Read the rest of the article here: The Inigo Montoya Guide to 27 Commonly Misused Words

The Inigo Montoya Guide to
27 Commonly Misused Words

How Not to Launch Your New Book

June 15th, 2009 by Nick Ciske

A funny take on the author who finds himself with a book… but no real plan to market it.

Art, when it is honest, questioning, and captivating, has a unique and ineffable quality that leads us toward God. — Brett McCracken