Category Archives: Marketing

If you’re an author who has a book for sale through Amazon and you don’t have an AuthorCentral account, you’re missing out. Amazon has started giving authors free access to Neilsen BookScan info. If you aren’t familiar with Neilsen BookScan, well… it’s a tracking system that shows retail sales for books. It’s not perfect (it [...]

It’s hard to make sure you’re on target with your online content. The internet can feel incredibly free-form; you can say anything! Remember, for readers to come back, they have to “get” the value of your online content quickly. For that to be possible, you need to be on target. And that means you need [...]

Your favorite author starts a blog. Yay! You’re going to bookmark her page, come back, and read what she writes. You’ll become a bigger fan! For a week, maybe two, there are constant updates. Then, off the face of the earth she falls. Boo! Hiss. Another one bites the dust. The lesson: don’t waste momentum [...]

One of the key steps in creating a marketing plan is figuring out your primary audience. Once you’ve done that (and that’s a subject for another post!), here are some key questions to answer as you work towards developing a marketing plan. Once you’ve defined who your target market is, you can start to develop [...]

I recently went through old posts on relevantblog, trying to find the best posts. I unearthed this one written the summer of 2005 that, I believe, still speaks to us as writers and Christ followers today. I pray it’s a blessing to you. ***** I experienced an isolated instance at ICRS that highlighted the bleakness [...]

Simply put, platform = audience. Your platform is the number of people that you can directly influence in favor of your book. It’s not the number of people you can force to buy your book. It is the number of people  you have developed relationships with who look to you as a valuable source of [...]

The BelieversPress blog features Q & A sessions with the experts we work with, answering questions that you’ve asked. Have a question? Click the link in the sidebar to submit it! You asked: “I’ve recently started a blog in hopes of  building my personal brand. I’m already starting to worry about getting off-track. Can you [...]

The BelieversPress blog features Q & A sessions with the experts we work with, answering questions that you’ve asked. Have a question? Click the link in the sidebar to submit it! You asked, What is the key to a fiction cover that customers will pick up? As publishers and designers, we’re always trying to figure [...]

Platform is one of those terms that many authors hate. Every time it comes up, there’s a visceral reaction that hits faces immediately. It’s usually tempered pretty quickly, because most of us have come to realize that platform (or audience) is one of the keys to this whole publishing thing. While we long for the [...]

I included this picture as perspective, to remind myself about this crazy beautiful world we live in, to ground myself in people, not products. A while back, I asked via Twitter and Facebook this question: How do you balance blessing the Kingdom of God with marketing your wares? Is there such a thing? Here are [...]