Category Archives: Marketplace

I recently went through old posts on relevantblog, trying to find the best posts. I unearthed this one written the summer of 2005 that, I believe, still speaks to us as writers and Christ followers today. I pray it’s a blessing to you. ***** I experienced an isolated instance at ICRS that highlighted the bleakness [...]

With all of the changes, emerging technologies, and new things to learn in our publishing world and in communications media as a whole, it is important to always have the “basics” in mind. Vince Lombardi – Basics of Football There is a legendary “fundamentals” story that is often retold about Coach Lombardi’s approach to football [...]

With all of the changes, emerging technologies, and new things to learn in our publishing world and in communications media as a whole, it is important to always have the “basics” in mind. Vince Lombardi – Basics of Football There is a legendary “fundamentals” story that is often retold about Coach Lombardi’s approach to football [...]

Is your Marketing Strategy: New & Improved…Tried & True… or Old & Tired…? Recently, Christian Retailing featured an article on “Self-publishing”. It outlined new developments and statistics and included highlighting some “big brand name” publishers who have become involved in self-publishing. And, predictably, it quoted some quite overused and outdated arguments against. But, one quote [...]

Many industry insiders say that the traditional publishing model is broken. The speed of change taking place in recent years proves that even if it’s not broken, it is definitely evolving. And while those waves of change have and will continue to upset the status quo, the companies and individuals who recognize the inevitability (and potential benefits) of change will find creative ways to adapt and stay ahead of the curve. Those who do this well will keep the needs of their customers in mind and always partner innovation with integrity.

A well-designed book cover will not only help define your book, but help sell your book.

Are you wondering just how important it is to have a great design on the cover of your book? Now more than ever the front cover of a book needs to be striking and enticing to look at. And it needs to draw the reader in enough to at least pick it up. With the fast-paced lifestyle most consumers lead, the cover of a book needs to grab someone immediately.

“What I really want is to walk down the street and have someone come  up to me and say, ‘I read  your book in one sitting.  I could not put it down.’ ‘” –Lynn Ruth Miller, How I became self-published As writers, isn’t that what we really want? Sure, a Pulitzer would be lovely, and [...]

Name: Tom Shetler Title: Can We Know? Why I wrote my book: I wrote my book out of a deep concern for the growing secularism in our society and its impact, particularly on young people. With the loss of Christian influence in our society we are experiencing a number of serious personal and social problems. [...]