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Is the end (of book trade shows) near?
May 8th, 2009 by Nick CiskePublishers are cutting their trade show budgets way back, as evidenced by these announcements at Making Information Pay, a BISG conference.
Trade Shows Targeted in Cost Cutting, Along with Catalogs and More
Speaking at yesterday’s Making Information Pay conference, Sterling ceo Marcus Leaver declared, “I’m not going to Frankfurt. I’m going to send a very reduced team to Frankfurt. The trade show is over.” Though he enjoyed visiting relatives while in London for the recent book fair, “I’m not sure what I achieved.” Overall he reported that the company has “taken about $1 million out of our trade show, exhibition and sales conference budget” and in turn has “increased our title-by-title marketing spend 33% in a year.”
In the preceding speech Sourcebooks ceo Dominique Raccah indicated that she, too, has reduced her trade-show budget by $250,000 and eliminated in-person sales conferences entirely as part of a larger revamping to “create the next iteration of business as usual.”
In an earnings interview yesterday, Simon & Schuster ceo Carolyn Reidy expressed similar sentiments, saying that “we have definitely looked at our participation in trade shows” and are “cutting back dramatically our booth and participation at Frankfurt.” She says their presence at this year’s London Book Fair was already curtailed and, though “our booth at BEA was already paid for” this year, participation there is being scrutinized as well.
Source: Publishers Lunch Email
What is the takeaway for independent publishers?
- Big trade shows and aren’t working for mainstream publishers anymore, so they are even less likely to work for independent publishers (if they ever really did).
- Paying for placement at a trade show is a an even bigger gamble than it was previously.
- Paper catalogs and Advance Review Copies (ARCs) will start disappearing and will be replaced with digital catalogs and PDF ARCs at a faster rate.
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BelieversPress unveils a New Publishing Option at Christian Book Expo
March 14th, 2009 by Nick Ciske
FOR IMMEDIATE RELEASE
CONTACT: The B&B Media Group, Inc.
Tracy McCarter tmccarter@tbbmedia.com
800-927-0517 ext. 109
Reinventing the Publishing Process
BelieversPress unveils a New Publishing Option at Christian Book Expo
Dallas/Ft. Worth, TX-What does it mean to be a Christian author? Many writers have important messages to deliver and unforgettable stories to tell. Unfortunately, the traditional publishing model can fail to meet their needs or simply weed them out. At the first ever Christian Book Expo (Dallas Convention Center, March 19-22), BelieversPress is announcing a new way for any Christian author to publish a book.
The vision for this new publishing venture is the creation of an innovative group of Christian publishing professionals including a team at Bethany Press. Traditional royalty publishing, vanity publishing, and subsidy publishing all control the author’s work in some way, from the choice of a title or cover art to ownership of the ISBN or the art work. BelieversPress grew from the idea that when a book bears an author’s name, that author should have control of the publishing process. Through the collaboration of an online cooperative community of Christian authors, service providers, and small ministries, BelieversPress is reinventing the way publishing is done. Authors or future authors can join the community at www.BelieversPress.com.
“We created BelieversPress to give authors total ownership of the publishing process and the ability to access a full range of Christian publishing talent and services. Our goal is to make publishing simple and affordable,” John DePree, president/CEO of Bethany Press says. ”As Christians, our foremost passion is to create an authentic community where we serve each other. We want to see the message God has placed in the hearts of authors shared with a world which desperately needs that message.”
BelieversPress offers would-be independent authors access to professionals with extensive experience in the Christian publishing industry. Authors pay only for the services they need. The author is free to choose the service provider, and because the prices are all-inclusive, there are no surprises.
BelieversPress offers a full selection of publishing services including:
- Editorial–both basic copy editing and more substantive editing
- Design–custom and template cover designs, typesetting
- Print–direct access to Bethany Press, the same major Christian book printer that produces 30% of the Christian book industry’s best-selling Christian paperback books
- Distribution–access to the services of STL Distribution through a simple book distribution program tailored to the needs of authors, ministries, and publishers
- Marketing & Publicity–connections with marketing and publicity professionals who also serve the mainstream Christian publishing community
- BelieversPress Marketplace–no-cost web page and e-commerce book sales
Because BelieversPress is not a publisher, they will not retain any rights whatsoever to the author’s work. All the profits are the author’s to keep.
A portion of the proceeds from BelieversPress empowers Bethany International to train and send missionaries around the world to share the amazing love of Jesus with those in need of Him.
Visit the BelieversPress booth (#321) at CBE, a new consumer-oriented book event to be held March 19-22 in Dallas, TX. This event, a first for ECPA and the first Christian book fair of its type, will bring together publishers, authors, and consumers. You can pre-register at www.christianbookexpo.com.
John DePree is available for interview or comment on this new venture and the changing needs of publishing in today’s economy.
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There is no vehicle which displays the Glory of God and the Wonder of God as clearly as the arts. Art is the reflection of God’s creativity, an evidence that we are made in His Image.
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