Category Archives: Trends

If you hang out in publishing circles, you’re bound to hear about the stigma of self-publishing. You may hear that the stigma is gone. You may hear that the stigma is still strong. The rationale goes something like this: Authors self-publish because they aren’t good enough to find a “real” publisher. (Of course, pick two [...]

Read the story behind this video at The Future of Publishing post on Penguin’s site.

Is your Marketing Strategy: New & Improved…Tried & True… or Old & Tired…? Recently, Christian Retailing featured an article on “Self-publishing”. It outlined new developments and statistics and included highlighting some “big brand name” publishers who have become involved in self-publishing. And, predictably, it quoted some quite overused and outdated arguments against. But, one quote [...]

Many industry insiders say that the traditional publishing model is broken. The speed of change taking place in recent years proves that even if it’s not broken, it is definitely evolving. And while those waves of change have and will continue to upset the status quo, the companies and individuals who recognize the inevitability (and potential benefits) of change will find creative ways to adapt and stay ahead of the curve. Those who do this well will keep the needs of their customers in mind and always partner innovation with integrity.

William Barrett, Professor of Philosophy, wrote back in 1979: “…our modes of communication and expression take place within the framework (of an increasingly complex technology) and are increasingly shaped by it … the task … in this situation becomes neither the meaningless rejection of technology nor the equally meaningless affirmation of technology, but to try [...]

William Barrett, Professor of Philosophy, wrote back in 1979: “…our modes of communication and expression take place within the framework (of an increasingly complex technology) and are increasingly shaped by it … the task … in this situation becomes neither the meaningless rejection of technology nor the equally meaningless affirmation of technology, but to try [...]

1. You need to know Why You Want to be Published You must ask yourself and answer the question, “…why do you want to be published?” Some feel called to educate and inspire, while some want to “entertain” and tell a story, either fiction or non-fiction. And, the different callings and writer desires can combine [...]

Ellis Weiner posted a rousing satire of the shrinking promotional departments (and budgets) of many traditional publishers and their increasing reliance on authors to do more and more marketing for their own books. Hi, Ellis— Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the [...]

About Me Since, this is a bit of a reintroduction, following is a little about me. I am a proud father of three very talented and accomplished now-grown girls. I am “passionate about books” and publishing! My personal experience as a Publishing & Marketing Professional now spans over 20 years– I have the grey thin [...]

When deciding whether a cover design is right for your book, as with any product package you’re first asking a couple of important questions: Does it accurately represent the contents? Does it engage customers emotionally? Make them want to pick it up, turn it over, flip through it, find out what’s inside? Good questions, but [...]