Archive for the ‘Twitter’ Category
Twitter Weekly Updates for 2010-02-14
February 14th, 2010 by BelieversPress TweetBot- "The writer is a priest called to administer the sacrament of words." — Bruce Lockerbie #
- "I realized that my measure of success was not found in acceptance letters or bylines. It was found in being faithful." — Karen Morerod #
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Twitter Weekly Updates for 2010-01-31
January 31st, 2010 by BelieversPress TweetBot- The Christian Market in 2010: A Q&A with ECPA’s Mark Kuyper http://bit.ly/9ZE4I1 #
- Headlines: Amazon Has Blockbuster Year, Borders Eliminates 164 Positions. Sings of the times… #
- Or *signs* … the fat lady is singing yet, but she's definitely warming up… #
- Or *signs* … the fat lady isn't singing yet, but she's definitely warming up… #
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Twitter Weekly Updates for 2010-01-31
January 31st, 2010 by BelieversPress TweetBot- The Christian Market in 2010: A Q&A with ECPA’s Mark Kuyper http://bit.ly/9ZE4I1 #
- Headlines: Amazon Has Blockbuster Year, Borders Eliminates 164 Positions. Sings of the times… #
- Or *signs* … the fat lady is singing yet, but she's definitely warming up… #
- Or *signs* … the fat lady isn't singing yet, but she's definitely warming up… #
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Twitter Weekly Updates for 2010-01-17
January 17th, 2010 by BelieversPress TweetBot- 36 Twitter Tips for Book Publishers http://bit.ly/7E7wuh #
- Just joined a twibe. Visit http://twibes.com/Christianbooks to join #
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Twitter Weekly Updates for 2010-01-10
January 10th, 2010 by BelieversPress TweetBot- Kindle DX goes global (E-reader delivers wireless content in 100+ countries) http://bit.ly/6eF8Oj #
- Digital Reading Takes Over the Consumer Electronics Show (get ready for even more eBook hype in 2010) http://bit.ly/6r4wjF #
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Twitter Weekly Updates for 2010-01-10
January 10th, 2010 by BelieversPress TweetBot- Kindle DX goes global (E-reader delivers wireless content in 100+ countries) http://bit.ly/6eF8Oj #
- Digital Reading Takes Over the Consumer Electronics Show (get ready for even more eBook hype in 2010) http://bit.ly/6r4wjF #
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Twitter Weekly Updates for 2009-12-13
December 13th, 2009 by BelieversPress TweetBot- Old school book reviews are dead? FastCompany thinks so: http://bit.ly/1Z0jGd #
- RT @KelliStandish: Fabulous advice for writers on @brandilyn 's blog today. Check it out! http://forensicsandfaith.blogspot.com/ #
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Twitter Weekly Updates for 2009-12-13
December 13th, 2009 by BelieversPress TweetBot- Old school book reviews are dead? FastCompany thinks so: http://bit.ly/1Z0jGd #
- RT @KelliStandish: Fabulous advice for writers on @brandilyn 's blog today. Check it out! http://forensicsandfaith.blogspot.com/ #
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Where Do I Sell My Books? How do I tell the world my message?
December 8th, 2009 by J A Heinlein
Is your Marketing Strategy: New & Improved…Tried & True… or Old & Tired…?
Recently, Christian Retailing featured an article on “Self-publishing”. It outlined new developments and statistics and included highlighting some “big brand name” publishers who have become involved in self-publishing. And, predictably, it quoted some quite overused and outdated arguments against. But, one quote that stood out to me was a quote from a respected industry agent (and friend) regarding sales and distribution,
“I think the chances of those books actually having a very effective distribution channel [into retail bookstores] are very slim.”– RG, Christian Retailing Dec 7, ‘09
First of all, I have to respond by saying, that I highly respect the very essential role of agents in the publishing process. But, that said, it must also be understood that good agents are good at selling books to publishers. But, even good agents don’t generally participate in the actual selling process into the “real marketplace”.
And, that statement also caused to me to reflect on an industry “trend shift” that is not readily perceived and often overlooked.
Books are sold in bookstores right? Well, about half of them are…
“52% of books are not sold in bookstores. They are merchandised [directly] via mail order, online, in discount or warehouse stores, through book clubs, in nontraditional retail outlets, etc.” “The worldwide book market is almost $90 billion, and every year [more than] half of those sales are made in non-bookstore markets such as museums, schools, libraries, warehouse clubs, catalogs, book clubs, book fairs, and to corporations, among many other markets.” – http://BookStatistics.com, Para Publishing – http://bit.ly/14nOAF
Bookstores are now “a sales channel” and, are now not “the only channel” for book sales. And, selling books to the “traditional retail channels” is likely not the most profitable way to sell books – especially for a smaller publisher or new authors. For most, the required “sales hoops” that must be jumped through are simply insurmountable. This includes high discounts, expensive marketing and merchandising programs, and a high percentage of returns. And, all of that is done for a very short “selling window” – usually 3-6 months.
Another whole discussion involves the very definition of “what is a published book?”–it’s many forms and formats that are now available–and the related new emerging sales channels.
So where/how do I sell my books?
The most basic and fundamental objective of marketing is connecting with the right audience–that is introducing a product, solution, or service to those that are most likely to benefit.
Developing a productive author platform that engages and develops relationship with the intended audience is essential.
The good news is that there are now many ways to connect to your best audience – that is to directly access your intended niche market - and common interest affinity groups.
The Online Trend: Building an “Author Brand” with Social Media Marketing
Develop a Social Media/ “Web 2.0″ strategy for building & expanding author platform on established associations, identity, and audience.
- Develop integration process for EVERYTHING – create a sales “funnel”
- Drive target audience to a specific direction/destination – author website and ecommerce page(s).
- Use all web 2.0/social media priority “standards”: Facebook, Twitter, Blogging, Youtube, LinkedIn, and bookmarking sites such as Digg.
Purpose Objective: build a following – a “Tribe”
“A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.” “Now the Internet has eliminated the barriers of geography, cost, and time. – Seth Godin, Tribes
“If you are an author, your tribe members are your readers—or, at least, that’s potentially true. The only question is whether or not you will become the tribe’s leader and equip them to communicate with you and with one another.” – Michael Hyatt, CEO-Thomas Nelson
Recommended reading:
Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets (9781594290022): Brian Jud
Tribes: We Need You to Lead Us (9781591842330): Seth Godin
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (9780470743089): Chris Brogan, Julien Smith
Related Links
- Are you a trust agent? Do you need to be? (myventurepad.com)
- The Power of Tribes on Blog Talk Radio (theimuniversity.com)
- Julien Smith – Social Capital and the New Tribe (andreavascellari.com)
- Reach Matters – Even In Social Media (socialmediatoday.com)
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Twitter Weekly Updates for 2009-12-06
December 6th, 2009 by BelieversPress TweetBot- Indigo is asking publishers to report whether or not their books are published on recycled/sustainably managed paper: http://bit.ly/8haBrH #
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But I still encourage anyone who feels at all compelled to write to do so. I just try to warn people who hope to get published that publication is not all that it is cracked up to be. But writing is. Writing has so much to give, so much to teach, so many surprises.
— , Bird by Bird
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