Publishing 2.0
October 12th, 2009 by J A HeinleinAbout Me
Since, this is a bit of a reintroduction, following is a little about me.
I am a proud father of three very talented and accomplished now-grown girls.
I am “passionate about books” and publishing!
My personal experience as a Publishing & Marketing Professional now spans over 20 years– I have the grey thin hair to prove it! I have had the privilege of working with several top Christian publishing companies including Word, Nelson, The United Methodist Publishing House, NavPress, and concurrently, my independent ongoing enterprise.
My particular chosen focus and background has been on marketing & sales, and the various and evolving communications media.
I like many today, am a social media enthusiast.
As part of the Believers Press Team, it is my goal to help with objective of facilitating the new “Publishing 2.0!”
It is a very good day to be in publishing! I am loving life and meeting the new challenges!
Why I am interested in being a part of the BelieversPress community
Helping to bring the inspired and encouraging words of talented Christian communicators is an honor and privilege.
Simply, BelieversPress is an idea “which time has come!” I believe that it is truly a “Spirit-initiated” idea.
“…new way for Christians to publish books — a gathering of Christian authors and publishing professionals collaborating to reinvent the way books are published and sold.”
Objective of Publishing
In my opinion, producing quality and valuable content will always be the prime objective of publishing, and the future of the business will be determined by how that content is delivered and experienced by the various mediums/platforms, and by how each of those mediums/platforms is monetized and paid for…
The newly leveled playing field resulting from current technologies and broad access to both those technologies and broad direct access to the ultimate end-user market, is allowing publishing to return to its roots.
One thing that has changed dramatically, in particular, and for the positive, is that the two main viable options for publishing experiences no longer need be exclusive from the other. That is in the past, an independently published new author might have been quickly passed over [and, likely with some disdain] by a brand name publisher. The brand name publisher held all of the cards.
Now, as the big guys focus on trimming down and better efficiencies, it has actually become a strong positive to be able to bring to the table an established success in the marketplace.
The independently successful author is in a much stronger bargaining position, and can make an informed and deliberate choice, based on their own publishing vision and personal financial objectives.
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J A Heinlein
Heinlein Publishing Services
My burning passion and objective for you as a client, is to enable and facilitate bringing your message to life, and your unique insight to readers. My key core competency and talent is working hand-in-hand with inspired communicators to creatively identify their unique vision, insights, offerings, objectives, and solutions and, to strategically design, create, implement, and execute plans that will bring those unique insights, offerings and solutions to our world! We will work with you to determine which publishing path and marketing approach is best suited for you, your manuscript, your budget and your objectives. My service experience includes working with some of the country’s leading churches, ministries, and Christian Publishers. For over 20 years, I have served in executive and consulting roles in the publishing industry with an emphasis on creative ideation, sales, marketing, promotions, and event management.
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