Marketing & Publicity

BelieversPress has teamed up with Kathy Carlton Willis Communications to provide expert marketing services for your book project. KCWC shines the light on authors and titles. They work with you to provide customized marketing to fit your budget, goals, and schedule. They will position your titles to garner coverage and awareness using professional marketing solutions designed to deliver maximum exposure in the marketplace.

Kathy Carlton Willis Communications (KCWC) Bio

Additional Marketing & Publicity Services

Coaching

90 minutes of coaching via phone call, e-mails and tutorial. No minimum or maximum number of sessions required. Client will select from a variety of marketing & publicity themes for our coaching/tutorials, depending on the needs at the time. We shall agree to each session’s project at the time of invoicing prior to the coaching.

Endorsements

Will invite 25 potential endorsers to endorse book project, based on research we develop using the client’s contacts and brainstorms as well as KCWC’s network. Client will need to provide 20 bound copies of manuscript as well as e-book version to provide endorsers with their preferred method of reading the book. KCWC will do two rounds of follow-up contact. No guarantee of end results. Price includes shipping manuscripts to contacts.

Blog Set-Up

• Build a free blogger/blogspot blog site or provide client with blog plans for website designer to implement.
• Coach client on creating article posting plan, guest blogging, and other elements of building content.
• Tie-in blog links to social networking.
• Research best add-on apps, widgets and plug-ins to add to blog site.
• Take existing logo or header to use as blog banner.
• Create blog description and polish the “about” bio.
• Brainstorm ways to increase traffic to site.
• Includes a one-hour coaching call, written tutorials, and actual set-up labor to create the blog or add new elements to an existing blog.

Book Video Trailers

A video trailer is used to promote books much like a movie trailer is used to promote coming attractions. The KCWC team will take still and moving images along with text and music to design a trailer to be used in book promotion. This trailer will utilize materials provided by the client, offering the following features:

• Script created by the author
• Photos provided or purchased by the author
• Book trailer will include moving backgrounds and stock video footage
• Turnaround time is (1) month. Rush orders also accepted.
• Two rounds of revisions offered in the package price.
• Trailers will be posted on YouTube, GodTube and Vimeo.

Book Marketing Copy

KCWC will read author’s book and write marketing copy for:
Will read client’s book and write:

• Back cover copy
• Flap copy (hardcover)
• Cover biography
• Sales copy
• Announcement email
• Postcard copy

Author Escort for Events

KCWC will contact media list prior to selected convention or trade show (such as International Christian Retailers Show) and arrange interview schedule.

Advertising Bundle – Basic (Concept + Copy)

Develop ad concept and copy for client to use with third party designer/printer. Write text and brainstorm images and style for:

• Print advertising
• Website Landing Page copy
• Flyer/Bag Stuffer (1-page)
• Poster

Advertising Bundle – Comprehensive (Concept, Copy, + Design)

Develop advertising concept, copy, and design. Write text and brainstorm images and style for:

• Print advertising (we will deliver a jpg or pdf of the customized ad to place at your choice of publication)
• Website landing page copy for you to use with a third party web designer
• Flyer/Bag Stuffer (1-page jpg or pdf of the customized one-sheet for your use)
• Poster (will create this, deliverable in various formats to your printer)