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Marketing & Publicity
BelieversPress has teamed up with Kathy Carlton Willis Communications to provide expert marketing services for your book project. KCWC shines the light on authors and titles. They work with you to provide customized marketing to fit your budget, goals, and schedule. They will position your titles to garner coverage and awareness using professional marketing solutions designed to deliver maximum exposure in the marketplace.
Kathy Carlton Willis Communications (KCWC) Bio
Book Marketing & Promotion
Book marketing to bulk sales opportunities such as retailers, churches, and niche-markets. The package will include creating a book sell sheet and sending it to retailers and churches as well as planning a book launch party or signing party.
Book Marketing & Promotion Package
$2,215.00
The Book Marketing & Promotion Package includes:
- Marketing Plan
- Book Sell-Sheets
- Mail Sell-Sheet to Select Retailers
- eBlast Sell-Sheet to Churches/Ministries
- Book Launch / Signing Party
Coaching
90 minutes of coaching via phone call, e-mails and tutorial. No minimum or maximum number of sessions required. Client will select from a variety of marketing & publicity themes for our coaching/tutorials, depending on the needs at the time. We shall agree to each session’s project at the time of invoicing prior to the coaching.
Coaching
$100.00
Marketing Plan
- Review the book, research the market, plan niche-marketing opportunities
- Brainstorming phone call
- Write up marketing/publicity plan for author to implement
Marketing Plan
$305.00
Book Sell-Sheets
Similar to a catalog page, used to engage attention for potential sales with retailers. May include: authorized excerpts, book description, endorsements, author bio, and purchasing information. Will design sell sheet and send PDF format to client.
Book Sell-Sheets
$460.00
Mail Sell-Sheet to Select Retailers
Once client purchases the book sell sheet component they can determine how they wish us to distribute the materials on their behalf. In this component, KCWC will print sell sheet on full-color glossy paper and distribute along with a cover letter to 100 select retailers in the client’s region.
Mail Sell-Sheet to Select Retailers
$250.00
eBlast Sell-Sheet to Churches/Ministries
An eBlast is any designed mailer distributed through e-mail through a designated eBlast server, to abide by anti-spam laws. These mailers are trackable—we can study who opened the mailer, who clicked on the links, who shared the eBlast with others. Once client purchases the book sell sheet component they can determine how they wish us to distribute the materials on their behalf. In this component, KCWC will send a product sell sheet (for bulk purchases) via eBlast to 2500+ ministry contacts. Can offer author via Skype call or speaker call to launch small group event. Often client projects are ideal for church small group ministries, so we include suggestions for small group use in this mailer.
eBlast Sell-Sheet to Churches / Ministries
$615.00
Book Launch / Signing Party
Locate venue for book launch or signing party, and consult on initial plans for the event. A book launch is a party-type event when the book releases, intended to sell books and celebrate the occasion. It also helps authors recruit influencers, willing to spread the word. A book signing is similar, but doesn’t have to happen around the release date—and is often done in partnership with a retailer.
