Marketing & Publicity

BelieversPress has teamed up with Kathy Carlton Willis Communications to provide expert marketing services for your book project. KCWC shines the light on authors and titles. They work with you to provide customized marketing to fit your budget, goals, and schedule. They will position your titles to garner coverage and awareness using professional marketing solutions designed to deliver maximum exposure in the marketplace.

Kathy Carlton Willis Communications (KCWC) Bio

Brand Strategy & Development

Strategic development of impression, identity and image to ensure core messaging is authentic to the author as well as the products. KCWC coaches client in creating a plan to make sure others (consumers and media) pick up the correct signal regarding the impression we want to leave with them regarding the product and the author. This package involves: brand analysis and strategy, tagline development, speaker one sheet or rack card and eBlast to churches and event planners (see definitions below).

Coaching

90 minutes of coaching via phone call, e-mails and tutorial. No minimum or maximum number of sessions required. Client will select from a variety of marketing & publicity themes for our coaching/tutorials, depending on the needs at the time. We shall agree to each session’s project at the time of invoicing prior to the coaching.

Brand Analysis & Strategy

Strategic development of impression, identity and image to ensure core messaging is authentic to the author as well as the products. KCWC will evaluate client’s current website, literature and other branding impressions and make suggestions to strengthen or improve these impressions with a brand strategy project list. Component includes: develop and execute a comprehensive corporate or personal brand strategy, related to:

• Brand Image / Identity
• Name Recognition
• Core Messaging

Tagline Development

A tagline is a one-line statement that succinctly captures the essence of the author. KCWC will provide brainstorming assistance in coming up with a new tagline or refreshing and existing one. A focus group from the client’s contacts (a think tank) will be formulated to assist in this process and provide keywords to be utilized in the tagline. The end result is a tagline the client can use in all branding statements such as print literature, e-mail signature lines and website.

Speaker One Sheet

One page (front and back) eye-catching flyer, providing frequently requested information in a manner that best fits with brand and product, distributed to target mailing list with the intention of increasing opportunities. In the case of speaker one-sheets, the material is used to book speaking events.

Speaker Rack Card

These 4 x 9 oversized bookmarks are often used to increase exposure by providing highlighted information and driving traffic to author’s website for additional resources. KCWC will provide design of selected product and deliver to client as a PDF for client use.

eBlast to Churches and Event Planners

An eBlast is any designed mailer distributed through e-mail through a designated eBlast server, to abide by anti-spam laws. These mailers are trackable—we can study who opened the mailer, who clicked on the links, and who shared the eBlast with others. The eBlast in this component will include the creation of the eBlast to promote the author as a speaker for speaking events, and the distribution of it to 2500+ ministry contacts, with the intent of booking engagements.