Jay Heinlein offers custom book marketing, sales services, and consulting. He works closely with a team of communications media and publishing professionals with distinguished industry expertise to support, resource, and facilitate your publishing vision.

As a longtime publishing “insider”, I have accomplished many goals through my experience in the industry—including goals and objectives set by the companies and projects that I’ve represented, objectives accomplished for clients, and goals and objectives that I’ve set for myself.

The Team: I work closely with a team of communications media and publishing professionals with distinguished industry expertise to support, resource, and facilitate the publishing vision of our clients.

Services

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Heinlein Publishing Services: Marketing Consultation & Business Development

Publishing Consulting: Process Management, Distribution/Fulfillment, Marketing, Sales, PR & Media, Event Process Coordination, Business Development, Industry Relationship Management, Marketing, Advertising. We specialize in social networking - introduction/connection services, direct mail, multi-media online, and broadcast marketing.

$35.00

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Create detailed strategic marketing/branding/sales/distribution action plan

• Create Detailed Project Timeline
• Strategic Branding/Marketing Promotions/Sales/Distribution
• Branding Objectives, Strategies, Tactics, Positioning
• Communication Strategy
• Niche Marketing Strategy
• Ongoing Research

Coordinate and execute approved strategic marketing plan/promotions and distribution

• Author/publisher coaching, personal branding
• Advance copy distribution and pre-sales “self-funding promotions”
• Excerpt promotions – online/eBook and printed samplers
• Direct sales
• Special sales
• Book trade positioning: marketing, sales, distribution management
• Library visibility, promotions
• Online advertising/promotions, website linking, email blasting
• Social media, social networking, “mini-storefronts”
• Media connection, press kit, press release blasting
• Book reviews
• Author Interviews, interview coaching
• Alliance opportunities/activities
• Awards opportunities

Cost of Services

Based upon coordination – process facilitation, “coaching services”, and hands – on development.

All promotional, advertising, and event coordination services will be billed at cost plus 15% based upon best negotiated industry prices with established industry network contacts –service providers.

Travel and expenses will be approved in advance and contractor will provide draw for approved expenses.

References

“I’ve worked with Jay for over a decade. He helped me to launch my first book “Inspire Any Audience” – it’s now in its 6th printing. I’m currently on my 38th book and Jay continues to advise me and to connect me. Jay knows the book business and has a heck of a Rolodex to help you in all facets of the publishing industry.”

— Tony Jeary, Mr. Presentation™, Executive Coach, Author

“I have worked with Jay Heinlein in multiple capacities for the last decade. Jay’s primary skill is as a strategic thinker. Whether he is working at a publishing house, at a retailer or working as a consultant for authors, he is able to analyze the situation and develop a workable growth plan. Most recently, I have been working with Jay on the launch of Tony Jeary’s new book, Purpose-Filled Presentations. Jay’s work as a consultant on this project has directly contributed to the success of this project.”

— Larry A. Carpenter, President / Publisher, Standard Publishing

“It is a pleasure to recommend Jay Heinlein. Jay is a colleague whose professional work ethic is truly commendable. He is astute in identifying problems and then providing strategic resolutions. He is an honest and sincere person who leads by example and encourages others to be challenged and grow within their positions. Jay has a genuine and compassionate spirit that makes working with him an absolute joy. I am extremely fortunate to have worked with him and will always cherish our friendship.”

— C. Renee Jenkins, Sales Expansion Manager, United Methodist Publishing House

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